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ABM B2B Tech Mktg Community Scientific Forecasting

B2B Tech Marketing Community Weekly Newsletter: Oct 21, 2019

2019 OCTOBER 21 FOCUS: “Scientific Forecasting and ABM Trends”: This week we are focusing on “Scientific Forecasting” as well as some relevant ABM trends. Since the ability to accurately forecast is at the core of being able to ramp revenues predictably, we not only cited a few informative links below, but are also asking your […]

ABM B2B Tech Mktg Community Marketing Trends

B2B Tech Marketing Community Weekly Newsletter: Oct 14, 2019

  So, this is our first B2B TECHNOLOGY MARKETING NEWSLETTER. We hope you will find it useful.   2019 OCTOBER HIGHLIGHTS – Focus: “MarTech Trends and Techniques”: ABM and MarTech Industry Updates: Marketo & Engagio Founder Jon Miller’s predictions for marketing’s next challenge; a long but good read – Link Scott Brinker: MarTech is now […]

B2B Tech Mktg Community

B2B Tech Marketing Community Survey Results

Thank you to everyone that participated in our first survey about what the 118,000 subscribers to the B2B Technology Marketing Community are interested in from a regular newsletter. Here are the results from our survey of members’ preferences: Sample Composition: The composition of survey respondents gravitated toward professionals from marketing, and most were in some […]

Content Marketing Demand Generation Marketing Trends

Want to Grow Your Community? How About Short B2B Podcasts and Videos!

!Last night I went to another CMO networking dinner, which turned out very informative. Put on by the Cybersecurity Marketers community; the sponsor was PR and social media powerhouse 10Fold Communications. I went because the invite promised an informative talk about the integration of traditional influence work (also known as PR) with online influencer work […]

Scientific Forecasting

Scientific Forecasting – 4 of 4: Get buy-in

This is the last blog in our 4-blog series on Scientific Forecasting. In the previous blogs we discussed three major topics, i.e. cultural hurdles to forecasting, in-quarter corrective actions, and forecast types by forecasting time horizons. Once mastered, addressing these three areas will result in higher forecasting predictability. What looks easy, is however not so […]