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ABM Demand Generation Growth Architecting Management Sales & Marketing Scientific Forecasting

Flying blind? Take back control of your revenue

Would you fly in a passenger airplane with multiple, disconnected pilots? One controlling the engines, one for heading, one in charge of fuel, etc. Seems absurd to think that a plane could actually fly this way. But isn’t that analogous how we often set up and run our revenue organizations? We have a pilot for […]

Demand Generation Growth Architecting Sales & Marketing Scientific Forecasting Startup

Why are forecasts really hindcasts, not predictions?

We’re all familiar with stats around how many startups don’t hit their annual revenue targets. For example: InsightSquared recently reported that “68% of [B2B] companies miss their forecast by more than 10%” (see here), And HubSpot said that 74% of companies that missed their revenue goals “didn’t know their visitor, lead, MQL, or sales opportunity […]

ABM Demand Generation Growth Architecting Management Sales & Marketing Scientific Forecasting

Want to know why most B2B companies are not making their numbers?

NOTE: This is a partner blog created in collaboration with its primary author, Philippe Bouissou, Ph.D., Managing Partner of Blue Dots Partners LLC, a Premonio partner. Blue Dots Partners is a highly innovative management consulting firm focused on top-line revenue acceleration for companies or business units with revenues between $10 million and $1 billion. The […]

Demand Generation Growth Architecting Marketing Precision Segmentation Value Proposition

Verticalized Messaging at Scale – Key to Effective Digital Lead Generation

There’s a story that small- to mid-sized startup CEOs love to tell about the early days of their business: The story of the CEO, alone with nothing but a laptop and a phone, dialing lead after lead after lead until, finally, enough business is inked for the company to start growing legs. Chances are you’ve […]

Demand Generation Growth Architecting Scientific Forecasting

Path to Faster Revenue Attainment – And Steeper Revenue Ramps

If you want to know how your marketing and demand gen teams performed last quarter, you’re in luck. There’s a slew of marketing and revenue analytics tools geared at measuring historical lead generation and conversion rates and attributing past revenue to lead sources. But if you’re the CEO of a small to medium-sized tech startup, […]

COVID-19 Demand Generation Growth Architecting Marketing Sales & Marketing Scientific Forecasting

The Perfect Storm Facing Post-Pandemic B2B Marketing Teams

For B2B marketers in 2021, a new mandate has become clear: Evolve or perish. As marketing leaders steer their ships through the turbulence of COVID-19, they’re encountering the sobering reality that there will be no return to business as usual, even after they get to calmer waters. Marketing teams may make it to the other […]

Content Marketing Demand Generation LinkedIn Marketing Value Proposition

The end-to-end DIY video cookbook

Videos help businesses get 66% more qualified leads according to Renderforest. According to HubSpot, you may be able to increase conversion rates by over 80% if you add a video on your landing page. If you’re looking for an easy-to-execute approach to producing videos as part of your digital marketing strategy in 2020 and 2021, […]

Demand Generation Growth Architecting LinkedIn

Grow more with less budget – Low $ demand gen on LinkedIn

Video on how to use 4 Chrome Extensions for LinkedIn lead gen As a follow on to Premonio’s recent blogs on low-cost lead generation approaches for B2B companies to re-start their sales pipelines, Premonio’s CEO Johannes Hoech recorded this 7 minute instructional video below on how to use LinkedIn Navigator and 4 companion extensions to […]

Demand Generation Growth Architecting LinkedIn

Post-COVID Growth: Do more with less – Automate digital marketing with a simple, low $ MarTech stack

As businesses are looking for ways to mitigate the impact of the pandemic, sales and marketing budgets have shrunk and the uncertainty around meeting 2020 growth targets remains high. Leaders at startups are under higher pressure than their larger counterparts to generate more leads with less budget because they don’t have an established brand to […]

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