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Demand Generation Growth Architecting Management RevCO & Revinar Events Scientific Forecasting

Igniting Portfolio Value with Data-Driven Growth

On May 02, 2024 Premonio hosted our second Revinar on the topic: ”Igniting Portfolio Value with Data-Driven Growth” with Joe Connolly who is a Managing Director of Crown Capital and CEO of Pacific Yurts and Anna Courval, CMO of Premonio.  Joe started the conversation by discussing what revenue framing and growth modeling really mean on […]

Demand Generation RevCO & Revinar Events Sales & Marketing Startup

RevCO – AI and Revenue – Practical Uses

Revenue Collective event on 1/25/24 “Historic Klamath” Ferry at Pier 9 in San Francisco February 6, 2024 Our fifth Revenue Collective (“RevCO”) networking event was held on January 25, 2024 at the “Historic Klamath Ferry” in San Francisco. We had a full house with 40 level attendees from all backgrounds (full-time and fractional sales, marketing, […]

Case Study Demand Generation Marketing Marketing Trends RevCO & Revinar Events Sales & Marketing Startup

RevCO – The Impact of AI on Marketing

Revenue Collective event on Oct 6 2023 Treasure Island Museum, Woods Beer October 6, 2023 Boris Valkov, CEO of Lace.ai, presented on the challenges of marketing to prospects who are suffering from information overload. Email, chat, and meetings generate lots of information, and the most important information (what is said and decided in calls and […]

Case Study Demand Generation Marketing Trends RevCO & Revinar Events Sales & Marketing Startup Value Proposition

Revenue Collective at the Hiller Aviation Museum

These are the event meeting notes from the May 25, 2023 Revenue Collective meeting at the Hiller Aviation Museum in San Carlos, CA in the heart of Silicon Valley. The opening speaker was Philippe Bouissou from Blue Dots Partners who reprised his TEDx talk: Aligning the Dots Aligning the Dots… The Secret to Grow Any […]

Content Marketing Demand Generation LinkedIn Marketing Trends Sales & Marketing Uncategorized Value Proposition

B2B buying behavior is changing. Now what?

NOTE: This is another partner blog, this one created with IgniteGTM, pod, and Beth McCullough, all Premonio partners with unique offerings and skills. Much has changed in the way future B2B customers choose to purchase their products, mostly driven in response to the dramatic economic, political, and health changes of the last three or more […]

ABM Demand Generation Growth Architecting Management Sales & Marketing Scientific Forecasting

Flying blind? Take back control of your revenue

Would you fly in a passenger airplane with multiple, disconnected pilots? One controlling the engines, one for heading, one in charge of fuel, etc. Seems absurd to think that a plane could actually fly this way. But isn’t that analogous how we often set up and run our revenue organizations? We have a pilot for […]

Demand Generation Growth Architecting Sales & Marketing Scientific Forecasting Startup

Why are forecasts really hindcasts, not predictions?

We’re all familiar with stats around how many startups don’t hit their annual revenue targets. For example: InsightSquared recently reported that “68% of [B2B] companies miss their forecast by more than 10%” (see here), And HubSpot said that 74% of companies that missed their revenue goals “didn’t know their visitor, lead, MQL, or sales opportunity […]

ABM Demand Generation Growth Architecting Management Sales & Marketing Scientific Forecasting

Want to know why most B2B companies are not making their numbers?

NOTE: This is a partner blog created in collaboration with its primary author, Philippe Bouissou, Ph.D., Managing Partner of Blue Dots Partners LLC, a Premonio partner. Blue Dots Partners is a highly innovative management consulting firm focused on top-line revenue acceleration for companies or business units with revenues between $10 million and $1 billion. The […]

Demand Generation Growth Architecting Marketing Precision Segmentation Value Proposition

Verticalized Messaging at Scale – Key to Effective Digital Lead Generation

There’s a story that small- to mid-sized startup CEOs love to tell about the early days of their business: The story of the CEO, alone with nothing but a laptop and a phone, dialing lead after lead after lead until, finally, enough business is inked for the company to start growing legs. Chances are you’ve […]

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