I recently attended a TechCrunch B2B Enterprise Marketing Masterclass webinar, expecting a profound exploration of new insights and experiences. However, the event took an interesting turn, offering a unique format through taped interview snippets with notable CMO athletes that I found very useful. Here’s a concise overview of the key takeaways from the session: April […]
In 2023, traditional B2B lead generation methods like cold-calling, emails, and generic LinkedIn outreach are outdated. A survey highlights six successful strategies: precise ICP refinement, tailored value propositions, leveraging personal connections, personalized executive outreach, emotionally engaging storytelling, and aligning sales and marketing for creative messaging. Modernizing tech is vital to streamline the customer journey and adapt to various approaches. Unsolicited sales tactics are ineffective in the current market.
Regenrative AI is a rapidly growing technology that is being used in many areas of our lives, including speech recognition and marketing chatbots. In San Francisco, where I recently encountered a self-driving car, it is becoming increasingly evident how AI is becoming a part of our daily lives. One AI tool that stands out from […]
NOTE: This is another partner blog, this one created with IgniteGTM, pod, and Beth McCullough, all Premonio partners with unique offerings and skills. Much has changed in the way future B2B customers choose to purchase their products, mostly driven in response to the dramatic economic, political, and health changes of the last three or more […]
Videos help businesses get 66% more qualified leads according to Renderforest. According to HubSpot, you may be able to increase conversion rates by over 80% if you add a video on your landing page. If you’re looking for an easy-to-execute approach to producing videos as part of your digital marketing strategy in 2020 and 2021, […]
Telling your story via videos has become the most effective format to drive interest and awareness online. See for example this great infographic by Renderforest with some compelling stats highlighting the benefits of video over other content formats. The problem is, who has time or budget to create a series of videos? So we wanted […]
Digital marketing techniques, like “Account-Based Marketing,” for example, heavily depend on high-quality content that can draw a crowd. Now, to stand out from all the other marketing content from organizations trying to get attention also requires offering compelling thought leadership content with a differentiated point of view that highlights your advantages, but without degenerating into […]
Whenever we meet a new company, one of the first questions as we get to know them is, “what’s your value proposition?” or more colloquially, “what’s your shtick?”. In Silicon Valley, the answer often launches into some techno-jargon that sounds compellingly incomprehensible, creating the probably not unreasonable feeling that it’s designed to obfuscate a lack […]
!Last night I went to another CMO networking dinner, which turned out very informative. Put on by the Cybersecurity Marketers community; the sponsor was PR and social media powerhouse 10Fold Communications. I went because the invite promised an informative talk about the integration of traditional influence work (also known as PR) with online influencer work […]
Creating good content is tough. Really tough—especially when you’re trying to meet B2B demand generation deadlines. How many of us have created me-too pieces of content that we aren’t proud of—content pieces that have been blasted to the world in the hope that we will get a few more leads? Content Marketing Institute performed a survey […]