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Home > About Us

About Us

Predictable Go-to-Market for B2B startup leaders

Home > About Us

// Our Approach

Predictable Go-to-Market for
B2B tech startup leaders

After years of successfully generating pipeline for B2B cloud software startups, we synthesized our experience into an analytical, highly predictive system we call “Growth Architecting” (read more in our blogs).

Our structured system combines our own growth planning application and services with executive coaching and skill building into an integrated, ready-to-go growth software + services solution tuned to reliably hit goals.

We architect your integrated go-to-market, enable you to quickly ramp revenue, and leave behind a scalable engine that accelerates your growth, keeps you on budget, and lets you know how you’re tracking toward goal.

video showcase

Our Partners

Our team and partners have worked together for years and have the talent you need on tap: From expert digital marketers to strategists, demand generation specialists, sales execs, designers, content marketers, and revenue operations.

Our extended team works with mainstream applications like Marketo, Hubspot, Salesforce, Pipedrive, InsightSquared, Bizible, LeanData, Salesloft, etc.

To help you with your revenue growth needs, we can project manage end-to-end, B2B go-to-market projects with our talented, ready-to-go partners:

// Who We Are

Our Leadership Team

Our team has scaled many B2B demand gen implementations, ramping from nearly zero to 75% of new business
pipeline in 9 to 18 months, and we produced a cumulative $400M in closable B2B pipeline.

Johannes Hoech

Founder of Company

Our Founder Johannes has 12+ years experience scaling B2B cloud software companies as a CMO and COO. Being half-German and half-Californian, he not only executes efficiently and on budget with a highly analytical approach, but also knows how to get creative and innovate pragmatic solutions to difficult problems.






sales & marketing


sales & marketing

Paul V.

finance & legal


finance & legal


Board of Advisor

Paul W.

board of advisors
// Get In Touch

Get in touch today and start your journey to faster, more reliable revenue growth.