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B2B buying behavior is changing. Now what?

NOTE: This is another partner blog, this one created with IgniteGTM, pod, and Beth McCullough, all Premonio partners with unique offerings and skills. Much has changed in the way future B2B customers choose to purchase their products, mostly driven in response to the dramatic economic, political, and health changes of the last three or more […]

ABM Demand Generation Growth Architecting Management Sales & Marketing Scientific Forecasting

Flying blind? Take back control of your revenue

Would you fly in a passenger airplane with multiple, disconnected pilots? One controlling the engines, one for heading, one in charge of fuel, etc. Seems absurd to think that a plane could actually fly this way. But isn’t that analogous how we often set up and run our revenue organizations? We have a pilot for […]

Demand Generation Growth Architecting Sales & Marketing Scientific Forecasting Startup

Why are forecasts really hindcasts, not predictions?

We’re all familiar with stats around how many startups don’t hit their annual revenue targets. For example: InsightSquared recently reported that “68% of [B2B] companies miss their forecast by more than 10%” (see here), And HubSpot said that 74% of companies that missed their revenue goals “didn’t know their visitor, lead, MQL, or sales opportunity […]

ABM Demand Generation Growth Architecting Management Sales & Marketing Scientific Forecasting

Want to know why most B2B companies are not making their numbers?

NOTE: This is a partner blog created in collaboration with its primary author, Philippe Bouissou, Ph.D., Managing Partner of Blue Dots Partners LLC, a Premonio partner. Blue Dots Partners is a highly innovative management consulting firm focused on top-line revenue acceleration for companies or business units with revenues between $10 million and $1 billion. The […]

Demand Generation Growth Architecting Marketing Precision Segmentation Value Proposition

Verticalized Messaging at Scale – Key to Effective Digital Lead Generation

There’s a story that small- to mid-sized startup CEOs love to tell about the early days of their business: The story of the CEO, alone with nothing but a laptop and a phone, dialing lead after lead after lead until, finally, enough business is inked for the company to start growing legs. Chances are you’ve […]

Demand Generation Growth Architecting Scientific Forecasting

Path to Faster Revenue Attainment – And Steeper Revenue Ramps

If you want to know how your marketing and demand gen teams performed last quarter, you’re in luck. There’s a slew of marketing and revenue analytics tools geared at measuring historical lead generation and conversion rates and attributing past revenue to lead sources. But if you’re the CEO of a small to medium-sized tech startup, […]

Case Study Demand Generation Growth Architecting Management

VirtualPBX Carves a Clear Path to Strong Growth with Premonio

“Premonio’s experience, process, and tools helped us develop a deeper understanding of our business and develop a plan to accelerate our growth.” Lon Baker, Chief Operating Officer, VirtualPBX VirtualPBX Wins with Premonio 30% projected YoY revenue growth  4 consecutive months of surpassed revenue goals – and counting Smarter planning with Premonio’s Sankey, Budget Optimization, and […]