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Demand Generation Growth Architecting Sales & Marketing Scientific Forecasting Startup
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Why are forecasts really hindcasts, not predictions?

We’re all familiar with stats around how many startups don’t hit their annual revenue targets. For example: InsightSquared recently reported that “68% of [B2B] companies miss their forecast by more than 10%” (see here), And HubSpot said that 74% of companies that missed their revenue goals “didn’t know their visitor, lead, MQL, or sales opportunity […]

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