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Demand Generation Growth Architecting Sales & Marketing Scientific Forecasting

Path to Faster Revenue Attainment – And Steeper Revenue Ramps

If you want to know how your marketing and demand gen teams performed last quarter, you’re in luck. There’s a slew of marketing and revenue analytics tools geared at measuring historical lead generation and conversion rates and attributing past revenue to lead sources. But if you’re the CEO of a small to medium-sized tech startup, […]

Demand Generation Growth Architecting Management Marketing Sales & Marketing Value Proposition

VirtualPBX Carves a Clear Path to Strong Growth with Premonio

“Premonio’s experience, process, and tools helped us develop a deeper understanding of our business and develop a plan to accelerate our growth.” Lon Baker, Chief Operating Officer, VirtualPBX VirtualPBX Wins with Premonio 30% projected YoY revenue growth  4 consecutive months of surpassed revenue goals – and counting Smarter planning with Premonio’s Sankey, Budget Optimization, and […]

Demand Generation Growth Architecting Precision Segmentation Sales & Marketing Scientific Forecasting

Are you missing your number or is someone over-forecasting?

In a perfect world, your company would hit its revenue projection every time. In a good-enough world, you’d hit it at least most of the time. Unfortunately, the current reality may not reflect either of those scenarios. Small Business Trends reports that in 2018, 46% of sales reps missed their quotas. According to Forbes, the […]

ABM Demand Generation Growth Architecting Marketing Marketing Trends Sales & Marketing Scientific Forecasting

From Reactive Analytics to Proactive Growth: What B2B Martech Needs

Marketing, Sales, and Operations teams today have no shortage of tech solutions at their disposal. Ask any team – even those at startups and SMBs – and they’ll likely tell you their tech stack looks more like a tech skyscraper, built with a litany of tools for demand gen, analytics, and lead attribution. The problems? […]

COVID-19 Demand Generation Growth Architecting Marketing Marketing Trends Sales & Marketing

The Perfect Storm Facing Post-Pandemic B2B Marketing Teams

For B2B marketers in 2021, a new mandate has become clear: Evolve or perish. As marketing leaders steer their ships through the turbulence of COVID-19, they’re encountering the sobering reality that there will be no return to business as usual, even after they get to calmer waters. Marketing teams may make it to the other […]

COVID-19 Demand Generation Growth Architecting Sales & Marketing

Grow more with less budget – Low $ demand gen on LinkedIn

Video on how to use 4 Chrome Extensions for LinkedIn lead gen As a follow on to Premonio’s recent blogs on low-cost lead generation approaches for B2B companies to re-start their sales pipelines, Premonio’s CEO Johannes Hoech recorded this 7 minute instructional video below on how to use LinkedIn Navigator and 4 companion extensions to […]

ABM COVID-19 Demand Generation Growth Architecting Marketing Sales & Marketing

Post-COVID Growth: Do more with less – Automate digital marketing with a simple, low $ MarTech stack

As businesses are looking for ways to mitigate the impact of the pandemic, sales and marketing budgets have shrunk and the uncertainty around meeting 2020 growth targets remains high. Leaders at startups are under higher pressure than their larger counterparts to generate more leads with less budget because they don’t have an established brand to […]

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