Revenue Collective event on 1/25/24 “Historic Klamath” Ferry at Pier 9 in San Francisco February 6, 2024 Our fifth Revenue Collective (“RevCO”) networking event was held on January 25, 2024 at the “Historic Klamath Ferry” in San Francisco. We had a full house with 40 level attendees from all backgrounds (full-time and fractional sales, marketing, […]
Revenue Collective event on Oct 6 2023 Treasure Island Museum, Woods Beer October 6, 2023 Boris Valkov, CEO of Lace.ai, presented on the challenges of marketing to prospects who are suffering from information overload. Email, chat, and meetings generate lots of information, and the most important information (what is said and decided in calls and […]
Regenrative AI is a rapidly growing technology that is being used in many areas of our lives, including speech recognition and marketing chatbots. In San Francisco, where I recently encountered a self-driving car, it is becoming increasingly evident how AI is becoming a part of our daily lives. One AI tool that stands out from […]
NOTE: This is another partner blog, this one created with IgniteGTM, pod, and Beth McCullough, all Premonio partners with unique offerings and skills. Much has changed in the way future B2B customers choose to purchase their products, mostly driven in response to the dramatic economic, political, and health changes of the last three or more […]
Videos help businesses get 66% more qualified leads according to Renderforest. According to HubSpot, you may be able to increase conversion rates by over 80% if you add a video on your landing page. If you’re looking for an easy-to-execute approach to producing videos as part of your digital marketing strategy in 2020 and 2021, […]
Telling your story via videos has become the most effective format to drive interest and awareness online. See for example this great infographic by Renderforest with some compelling stats highlighting the benefits of video over other content formats. The problem is, who has time or budget to create a series of videos? So we wanted […]
Whenever we meet a new company, one of the first questions as we get to know them is, “what’s your value proposition?” or more colloquially, “what’s your shtick?”. In Silicon Valley, the answer often launches into some techno-jargon that sounds compellingly incomprehensible, creating the probably not unreasonable feeling that it’s designed to obfuscate a lack […]
!Last night I went to another CMO networking dinner, which turned out very informative. Put on by the Cybersecurity Marketers community; the sponsor was PR and social media powerhouse 10Fold Communications. I went because the invite promised an informative talk about the integration of traditional influence work (also known as PR) with online influencer work […]
Creating good content is tough. Really tough—especially when you’re trying to meet B2B demand generation deadlines. How many of us have created me-too pieces of content that we aren’t proud of—content pieces that have been blasted to the world in the hope that we will get a few more leads? Content Marketing Institute performed a survey […]