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B2B Tech Mktg Community

B2B Tech Marketing Community Weekly Newsletter: Mar 31, 2020

2020 MARCH 31 FOCUS: “Coping with COVID-19 – Practical ideas from around the world”: Welcome back to our newsletter. Obviously, things have changed, and so rather than returning to standard marketing topics, we’re continuing our coverage of how marketers can cope with COVID-19. Today with a focus on facts and practical tips for you professionally […]

Analysts & Influencers B2B Tech Mktg Community

B2B Tech Marketing Community Weekly Newsletter: Jan 21, 2020

2020 JANUARY 21 FOCUS: “Getting on the Analyst Firms’ Radar”: Thanks for continuing to subscribe to our newsletter in 2020. We’re picking things up again from before the holidays, and this week we are focusing on practical tips for getting traction with major analyst firms (like 451 Research, Forrester, Frost & Sullivan, Gartner or IDC). […]

Analysts & Influencers

9 Tips for Startups to Get Traction with Analysts

Once technology startups close their first few enterprise deals and increase revenue to millions of dollars, they often want the analyst community to recognize their innovations and give them their rightful standing in the marketplace. However, few companies know how to engage analysts effectively, are unclear on whether they should even strive to gain analyst […]