In 2023, traditional B2B lead generation methods like cold-calling, emails, and generic LinkedIn outreach are outdated. A survey highlights six successful strategies: precise ICP refinement, tailored value propositions, leveraging personal connections, personalized executive outreach, emotionally engaging storytelling, and aligning sales and marketing for creative messaging. Modernizing tech is vital to streamline the customer journey and adapt to various approaches. Unsolicited sales tactics are ineffective in the current market.
These are the event meeting notes from the May 25, 2023 Revenue Collective meeting at the Hiller Aviation Museum in San Carlos, CA in the heart of Silicon Valley. The opening speaker was Philippe Bouissou from Blue Dots Partners who reprised his TEDx talk: Aligning the Dots Aligning the Dots… The Secret to Grow Any […]
“Give me a place to stand, and a lever long enough, and I will move the world” (Archimedes) Since the recent, 2022 slowdown of the tech economy, the pressure on every B2B marketing team to build a scalable marketing spend engine has been growing intensely, where most are being asked to generate a lot more […]
Regenrative AI is a rapidly growing technology that is being used in many areas of our lives, including speech recognition and marketing chatbots. In San Francisco, where I recently encountered a self-driving car, it is becoming increasingly evident how AI is becoming a part of our daily lives. One AI tool that stands out from […]
NOTE: This is another partner blog, this one created with IgniteGTM, pod, and Beth McCullough, all Premonio partners with unique offerings and skills. Much has changed in the way future B2B customers choose to purchase their products, mostly driven in response to the dramatic economic, political, and health changes of the last three or more […]
Would you fly in a passenger airplane with multiple, disconnected pilots? One controlling the engines, one for heading, one in charge of fuel, etc. Seems absurd to think that a plane could actually fly this way. But isn’t that analogous how we often set up and run our revenue organizations? We have a pilot for […]
As the economy is becoming more challenging, known how produce more sales pipeline with fewer resources is key to B2B startups’ success now.
We’re all familiar with stats around how many startups don’t hit their annual revenue targets. For example: InsightSquared recently reported that “68% of [B2B] companies miss their forecast by more than 10%” (see here), And HubSpot said that 74% of companies that missed their revenue goals “didn’t know their visitor, lead, MQL, or sales opportunity […]
Imagine you’re on your way to meet a date at the movies. Halfway to the theater, you check the map on your phone and realize you’ve taken a wrong turn. You text your date to let them know you might be a little late. Then you use the map to find your way back to […]
There’s a story that small- to mid-sized startup CEOs love to tell about the early days of their business: The story of the CEO, alone with nothing but a laptop and a phone, dialing lead after lead after lead until, finally, enough business is inked for the company to start growing legs. Chances are you’ve […]