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Demand Generation Marketing Precision Segmentation Sales & Marketing Value Proposition

2024 Growth: Laser-Focused Prospecting with Clear Value Propositions

NOTES: This is a partner blog created in collaboration with Laura Flowerree, Co-Founder of Telemetry, a Premonio partner. Telemetry provides investment firms and B2B companies with data science-enabled and easy to use talent insights to accelerate decisions, ranging from asset and customer sourcing to commercial diligence and competitor benchmarking. This new blog deep dives into […]

Demand Generation Management Marketing Precision Segmentation Sales & Marketing

Leveraging demand gen spend … Are you using an anvil or a feather?

“Give me a place to stand, and a lever long enough, and I will move the world” (Archimedes) Since the recent, 2022 slowdown of the tech economy, the pressure on every B2B marketing team to build a scalable marketing spend engine has been growing intensely, where most are being asked to generate a lot more […]

Demand Generation Growth Architecting Marketing Precision Segmentation Value Proposition

Verticalized Messaging at Scale – Key to Effective Digital Lead Generation

There’s a story that small- to mid-sized startup CEOs love to tell about the early days of their business: The story of the CEO, alone with nothing but a laptop and a phone, dialing lead after lead after lead until, finally, enough business is inked for the company to start growing legs. Chances are you’ve […]

B2B Tech Mktg Community Demand Generation Precision Segmentation

B2B Tech Marketing Community Weekly Newsletter: Feb 10, 2020

2020 FEBRUARY 10 FOCUS: “Precise market segmentation in the era of digital marketing”: Welcome back to our newsletter. This week, we’re continuing our exploration of important marketing topics – this edition will focus on modern practices of market and buyer segmentation. The rapid evolution of digital marketing practices and availability of machine learning-based analysis techniques […]

Demand Generation Marketing Precision Segmentation

“Precision Segmentation” – Finding Buyers in the Digital Age

“Oh my,” you say, “not another blog about segmentation, something I know a lot about. I learned about market segmentation back in my Marketing 101 class.” Well, digital marketing and machine learning leave much of that old class material in need of severe upgrading and updating. So, don’t click that back button quite yet and […]