Over 10 years we help companies reach their financial and branding goals. Engitech is a values-driven technology agency dedicated.

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Demand Generation Growth Architecting Marketing Precision Segmentation Value Proposition

Verticalized Messaging at Scale – Key to Effective Digital Lead Generation

There’s a story that small- to mid-sized startup CEOs love to tell about the early days of their business: The story of the CEO, alone with nothing but a laptop and a phone, dialing lead after lead after lead until, finally, enough business is inked for the company to start growing legs. Chances are you’ve […]

Content Marketing Demand Generation LinkedIn Marketing Value Proposition

The end-to-end DIY video cookbook

Videos help businesses get 66% more qualified leads according to Renderforest. According to HubSpot, you may be able to increase conversion rates by over 80% if you add a video on your landing page. If you’re looking for an easy-to-execute approach to producing videos as part of your digital marketing strategy in 2020 and 2021, […]

Content Marketing Demand Generation LinkedIn Marketing Value Proposition

Telling your story via video: How to easily create, edit, and promote native video content on LinkedIn

Telling your story via videos has become the most effective format to drive interest and awareness online. See for example this great infographic by Renderforest with some compelling stats highlighting the benefits of video over other content formats. The problem is, who has time or budget to create a series of videos? So we wanted […]

Content Marketing Value Proposition

5 Things to Consider When Creating Killer Marketing Messaging

Digital marketing techniques, like “Account-Based Marketing,” for example, heavily depend on high-quality content that can draw a crowd. Now, to stand out from all the other marketing content from organizations trying to get attention also requires offering compelling thought leadership content with a differentiated point of view that highlights your advantages, but without degenerating into […]

B2B Tech Mktg Community Value Proposition

B2B Tech Marketing Community Weekly Newsletter: Nov 21, 2019

2019 NOVEMBER 21 FOCUS: “Building a Winning Value Proposition”: Thank you for subscribing to our newsletter. This week we are focusing on new tools and approaches to building a powerful, sustainable value proposition. All too often, value propositions are fluffy slogans that fail to convince the analytical scrutiny of a seasoned, professional buyers or can’t […]

Content Marketing Value Proposition

What is “Value” in a Value Proposition?

Whenever we meet a new company, one of the first questions as we get to know them is, “what’s your value proposition?” or more colloquially, “what’s your shtick?”. In Silicon Valley, the answer often launches into some techno-jargon that sounds compellingly incomprehensible, creating the probably not unreasonable feeling that it’s designed to obfuscate a lack […]