Recently, I had the pleasure of guest-hosting a Dux-Soup webinar to share B2B strategies for engaging and converting C-level executives using semi-automated LinkedIn-based outreach. A YouTube video recording of my conversation with Scott Wright and Jo Henderson is at this link. It was a combination of clear explanations of the needed strategies for tight “ideal […]
On May 02, 2024 Premonio hosted our second Revinar on the topic: ”Igniting Portfolio Value with Data-Driven Growth” with Joe Connolly who is a Managing Director of Crown Capital and CEO of Pacific Yurts and Anna Courval, CMO of Premonio. You can watch the 30 minute video recording of this Revinar on YouTube at this link. Joe […]
Last Thursday (March 14, 2024) marked a milestone for Premonio as we launched our inaugural “Revinar,” (aka Revenue Webinar 🙂 heralding the beginning of a series of anticipated on- and offline thought leadership events sharing practical insights from CXOs for other growth and startup company leaders. We were honored to welcome two distinguished guests, tech […]
Revenue Collective event on 1/25/24 “Historic Klamath” Ferry at Pier 9 in San Francisco February 6, 2024 Our fifth Revenue Collective (“RevCO”) networking event was held on January 25, 2024 at the “Historic Klamath Ferry” in San Francisco. We had a full house with 40 level attendees from all backgrounds (full-time and fractional sales, marketing, […]
Revenue Collective event on Oct 6 2023 Treasure Island Museum, Woods Beer October 6, 2023 Boris Valkov, CEO of Lace.ai, presented on the challenges of marketing to prospects who are suffering from information overload. Email, chat, and meetings generate lots of information, and the most important information (what is said and decided in calls and […]
NOTES: This is a partner blog created in collaboration with Laura Flowerree, Co-Founder of Telemetry, a Premonio partner. Telemetry provides investment firms and B2B companies with data science-enabled and easy to use talent insights to accelerate decisions, ranging from asset and customer sourcing to commercial diligence and competitor benchmarking. This new blog deep dives into […]
I recently attended a TechCrunch B2B Enterprise Marketing Masterclass webinar, expecting a profound exploration of new insights and experiences. However, the event took an interesting turn, offering a unique format through taped interview snippets with notable CMO athletes that I found very useful. Here’s a concise overview of the key takeaways from the session: April […]
In 2023, traditional B2B lead generation methods like cold-calling, emails, and generic LinkedIn outreach are outdated. A survey highlights six successful strategies: precise ICP refinement, tailored value propositions, leveraging personal connections, personalized executive outreach, emotionally engaging storytelling, and aligning sales and marketing for creative messaging. Modernizing tech is vital to streamline the customer journey and adapt to various approaches. Unsolicited sales tactics are ineffective in the current market.
Blog to help CROs prioritize their competing goals closing the year and prepping for the next one
What a difference a year makes: The Covid changes were followed by the 2021/22 mini-boom, which has now also been over for about a year. And with that came smaller budgets, layoffs, and uncertain market conditions. All that adds to enormous pressure on still delivering revenue growth while keeping costs low. Digitally-based outreach is one […]