“Give me a place to stand, and a lever long enough, and I will move the world” (Archimedes) Since the recent, 2022 slowdown of the tech economy, the pressure on every B2B marketing team to build a scalable marketing spend engine has been growing intensely, where most are being asked to generate a lot more […]
Regenrative AI is a rapidly growing technology that is being used in many areas of our lives, including speech recognition and marketing chatbots. In San Francisco, where I recently encountered a self-driving car, it is becoming increasingly evident how AI is becoming a part of our daily lives. One AI tool that stands out from […]
There’s a story that small- to mid-sized startup CEOs love to tell about the early days of their business: The story of the CEO, alone with nothing but a laptop and a phone, dialing lead after lead after lead until, finally, enough business is inked for the company to start growing legs. Chances are you’ve […]
For B2B marketers in 2021, a new mandate has become clear: Evolve or perish. As marketing leaders steer their ships through the turbulence of COVID-19, they’re encountering the sobering reality that there will be no return to business as usual, even after they get to calmer waters. Marketing teams may make it to the other […]
Videos help businesses get 66% more qualified leads according to Renderforest. According to HubSpot, you may be able to increase conversion rates by over 80% if you add a video on your landing page. If you’re looking for an easy-to-execute approach to producing videos as part of your digital marketing strategy in 2020 and 2021, […]
Telling your story via videos has become the most effective format to drive interest and awareness online. See for example this great infographic by Renderforest with some compelling stats highlighting the benefits of video over other content formats. The problem is, who has time or budget to create a series of videos? So we wanted […]
By Jill Richards & Johannes Hoech Fellow CMO Jill Richards (link) and I continued our April 16 explorations around what and how B2B marketers should cope with the impact and aftermath of COVID-19 (read that blog here). Today we presented the follow-on webinar to Dennis Shiao’s “Bay Area Content Marketing” Meetup group (link is here) […]
By Jill Richards & Johannes Hoech There is no doubt that the COVID-19 pandemic has impacted people and businesses. Many of us are now working from home and trying to stay productive amidst a barrage of unsettling and sometimes confusing news. But what is productive at this moment? How do we, as B2B marketers, set […]
We’re at the knee of the COVID-19 infection curve in the US with several thousand confirmed; new infections already announced this weekend (the date of this writing is March 15, 2020). Most logistic curve simulations of the virus’ spread suggest a doubling of total infections every 4 to 6 days until containment methods like social […]
“Oh my,” you say, “not another blog about segmentation, something I know a lot about. I learned about market segmentation back in my Marketing 101 class.” Well, digital marketing and machine learning leave much of that old class material in need of severe upgrading and updating. So, don’t click that back button quite yet and […]
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