For B2B marketers in 2021, a new mandate has become clear: Evolve or perish. As marketing leaders steer their ships through the turbulence of…
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2020 SEPTEMBER 12 FOCUS: “More B2B pipeline and lower budget”: Welcome back to our newsletter. In a recent online survey, we asked two simple…
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2020 JULY 29 FOCUS: “Resuming growth on a reduced budget”: Welcome back to our newsletter. As the pandemic is taking its course, economic life…
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By Jill Richards & Johannes Hoech Fellow CMO Jill Richards (link) and I continued our April 16 explorations around what and how B2B marketers…
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2020 MAY 11 FOCUS: “Now what? Time to hustle again”: Welcome back to our newsletter. With 33 million having filed for unemployment and public…
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By Jill Richards & Johannes Hoech There is no doubt that the COVID-19 pandemic has impacted people and businesses. Many of us are now…
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