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COVID-19 Demand Generation Marketing Marketing Trends

“B2B Marketer’s Survival Guide: Adapting to a Changed Landscape” – Webinar Video & Presentation

By Jill Richards & Johannes Hoech

Fellow CMO Jill Richards (link) and I continued our April 16 explorations around what and how B2B marketers should cope with the impact and aftermath of COVID-19 (read that blog here).

Today we presented the follow-on webinar to Dennis Shiao’s “Bay Area Content Marketing” Meetup group (link is here) with additional market data (courtesy of HubSpot; link is here), and the resulting series of quantitative and qualitative survival tips.

Like how to re-forecast, how to protect your existing revenue and pipeline, how to optimize spend, how to tune your messaging, how to align with the sales team as well as drive revenue. And for the adventurous among us, how to go after your weaker competition? If you got the financial staying power, now is the time.

You can download everything here:

  1. Download the presentation at this link
  2. And watch the entire presentation here

Lots of practical advice that we’re learning from our clients, friends, and the marketing community out there … passing it on in real time.

Good luck and stay safe,

Jill & Johannes

 

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