Would you fly in a passenger airplane with multiple, disconnected pilots? One controlling the engines, one for heading, one in charge of fuel, etc….
NOTE: This is a partner blog created in collaboration with its primary author, Philippe Bouissou, Ph.D., Managing Partner of Blue Dots Partners LLC, a…
Marketing, Sales, and Operations teams today have no shortage of tech solutions at their disposal. Ask any team – even those at startups and…
2019 OCTOBER 29 FOCUS: “ABM – Pro, Con and How-To”: Thank you for subscribing to our newsletter. This week we are highlighting a few…
2019 OCTOBER 21 FOCUS: “Scientific Forecasting and ABM Trends”: This week we are focusing on “Scientific Forecasting” as well as some relevant ABM trends….
So, this is our first B2B TECHNOLOGY MARKETING NEWSLETTER. We hope you will find it useful. 2019 OCTOBER HIGHLIGHTS – Focus: “MarTech…
This is the last blog in our 3-blog series on aligning sales and marketing, with the previous blog having started getting into the issues…
In part 1 of this blog we talked about the need for marketing to justify the detailed ROI and spend efficiency and effectiveness of…
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