Marketing, Sales, and Operations teams today have no shortage of tech solutions at their disposal. Ask any team – even those at startups and SMBs – and they’ll likely tell you their tech stack looks more like a tech skyscraper, built with a litany of tools for demand gen, analytics, and lead attribution. The problems? […]
2019 OCTOBER 29 FOCUS: “ABM – Pro, Con and How-To”: Thank you for subscribing to our newsletter. This week we are highlighting a few posts and articles we found useful for practitioners trying to implement ABM and derive value from it. Please take 5 mins to fill out our marketing and sales survey to benchmark […]
2019 OCTOBER 21 FOCUS: “Scientific Forecasting and ABM Trends”: This week we are focusing on “Scientific Forecasting” as well as some relevant ABM trends. Since the ability to accurately forecast is at the core of being able to ramp revenues predictably, we not only cited a few informative links below, but are also asking your […]
So, this is our first B2B TECHNOLOGY MARKETING NEWSLETTER. We hope you will find it useful. 2019 OCTOBER HIGHLIGHTS – Focus: “MarTech Trends and Techniques”: ABM and MarTech Industry Updates: Marketo & Engagio Founder Jon Miller’s predictions for marketing’s next challenge; a long but good read – Link Scott Brinker: MarTech is now […]
This is the last blog in our 3-blog series on aligning sales and marketing, with the previous blog having started getting into the issues around executive and sales and marketing buy-in into the shift to ABM, as well as how to drive needed cultural changes into the organization. I often say that pipeline analytics is […]
In part 1 of this blog we talked about the need for marketing to justify the detailed ROI and spend efficiency and effectiveness of its activities, and the lengthy investments required to stand up an ABM-based demand generation engine. In this part 2 of the blog, we’ll add the one competing alternative that ABM should […]
A few weeks ago, I was invited to a networking dinner for Silicon Valley technology CMOS; we had come to listen to a well-known expert on ABM (aka “Account-Based Marketing”) to speak on digital marketing, a hot topic these days. In fact, I was fortunate enough to sit next to him during dinner and have […]
The number of marketing professionals proficient in marketing automation and ABM is surely greater than those that identifiably advertise an official credential or deep ABM expertise on their LinkedIn profile. But probably not by much; marketing people tend to be good at marketing, and so it stands to reason that if they have the skill, […]