2019 OCTOBER 29 FOCUS: “ABM – Pro, Con and How-To”:

Thank you for subscribing to our newsletter. This week we are highlighting a few posts and articles we found useful for practitioners trying to implement ABM and derive value from it.

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Background Articles explaining ABM and various implications:

• Good read: Jon Miller’s predictions for marketing’s post-ABM challenges – Link
• Aligning sales and marketing – Key to Successful ABM – Link
• More on aligning sales and marketing from Matt Heinz – Link
• The Growth Architecting Daily – Link

Pro:

• The different types of data To execute ABM successfully – Link

Con:

• A classic from Forbes: “ABM – Hype or hope for B2B marketers?” – Link

Implementation suggestions:

• TOPO’s definitive guide to ABM – Link
• More from TOPO: 11 tactics to drive your ABM process – Link
• Matt Heinz on the need for Executive Commitment to make ABM work – Link

UPCOMING EVENTS AND WEBINARS

• Nov 7: “Open Mobile & Digital Experience Summit”; Register here
• Nov 19 – 21: LeanData’s “OpsStars – Journey to Revenue Operations”; Register here
• Mar 29, 2020: “Adobe Summit – Marketo Engage”; Register here

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We wish you a great week; thank you,

Krishnan Natarajan
B2B Technology Marketing Community on LinkedIn
krishnan.natarajan@cybersecurity-insiders.com