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ABM B2B Tech Mktg Community

B2B Tech Marketing Community Weekly Newsletter: Oct 29, 2019

2019 OCTOBER 29 FOCUS: “ABM – Pro, Con and How-To”:

Thank you for subscribing to our newsletter. This week we are highlighting a few posts and articles we found useful for practitioners trying to implement ABM and derive value from it.

Please take 5 mins to fill out our marketing and sales survey to benchmark the effort businesses put into forecasting revenue growth. Ramping revenues predictably hinges on the ability to forecast yet approaches vary. We’ll share the benchmarking results so you can see how you compare with your peers; sign up at the end of the survey.


Background Articles explaining ABM and various implications:

  • Good read: Jon Miller’s predictions for marketing’s post-ABM challenges – Link
  • Aligning sales and marketing – Key to Successful ABM – Link
  • More on aligning sales and marketing from Matt Heinz – Link
  • The Growth Architecting Daily – Link


  • The different types of data To execute ABM successfully – Link


  • A classic from Forbes: “ABM – Hype or hope for B2B marketers?” – Link

Implementation suggestions:

  • TOPO’s definitive guide to ABM – Link
  • More from TOPO: 11 tactics to drive your ABM process – Link
  • Matt Heinz on the need for Executive Commitment to make ABM work – Link


  • Nov 7: “Open Mobile & Digital Experience Summit”; Register here
  • Nov 19 – 21: LeanData’s “OpsStars – Journey to Revenue Operations”; Register here
  • Mar 29, 2020: “Adobe Summit – Marketo Engage”; Register here


Thank you for reading our Newsletter. You can view this week’s issue here, and can also forward this link to others to subscribe. To unsubscribe reply “unsubscribe”.

We wish you a great week; thank you,

Krishnan Natarajan
B2B Technology Marketing Community on LinkedIn

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