Videos help businesses get 66% more qualified leads according to Renderforest. According to HubSpot, you may be able to increase conversion rates by over 80% if you add a video on your landing page. If you’re looking for an easy-to-execute approach to producing videos as part of your digital marketing strategy in 2020 and 2021, […]
2020 SEPTEMBER 12 FOCUS: “More B2B pipeline and lower budget”: Welcome back to our newsletter. In a recent online survey, we asked two simple questions of B2B sales and marketing professionals: 1) Since Covid-19 hit, have your lead goals gone up or down, and 2) have your budgets gone up or down? The results of […]
2019 NOVEMBER 5 FOCUS: “Marketing and Machine Learning – Use cases and how to stay ahead”: Thank you for subscribing to our newsletter. This week we are focusing on Machine Learning (“ML”) and the revolutionary impact it’s having on digital marketing, in particular. Many of you are busy practitioners, building pipeline or brands and may […]
Emotions are powerful and the biggest emotional motivator of all is fear. There are two types of fear. The first is real. It gets triggered when facing actual, life threatening situations. The second is psychological—these are things we make up in our own minds because we’re afraid of failure, losing a job or missing an […]
Recently, I spent some time in Manhattan. This was after a long absence since my Business School and McKinsey days in the late 1980s. I had been asked to head up marketing for a private equity-owned security software startup as its Chief Marketing Officer. I was eager to go to Manhattan. I remembered how advanced […]
The number of marketing professionals proficient in marketing automation and ABM is surely greater than those that identifiably advertise an official credential or deep ABM expertise on their LinkedIn profile. But probably not by much; marketing people tend to be good at marketing, and so it stands to reason that if they have the skill, […]