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B2B Tech Mktg Community Demand Generation Precision Segmentation

B2B Tech Marketing Community Weekly Newsletter: Feb 10, 2020

2020 FEBRUARY 10 FOCUS: “Precise market segmentation in the era of digital marketing”: Welcome back to our newsletter. This week, we’re continuing our exploration of important marketing topics – this edition will focus on modern practices of market and buyer segmentation. The rapid evolution of digital marketing practices and availability of machine learning-based analysis techniques […]

Demand Generation Marketing Precision Segmentation

“Precision Segmentation” – Finding Buyers in the Digital Age

“Oh my,” you say, “not another blog about segmentation, something I know a lot about. I learned about market segmentation back in my Marketing 101 class.” Well, digital marketing and machine learning leave much of that old class material in need of severe upgrading and updating. So, don’t click that back button quite yet and […]