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Demand Generation Growth Architecting Scientific Forecasting

Path to Faster Revenue Attainment – And Steeper Revenue Ramps

If you want to know how your marketing and demand gen teams performed last quarter, you’re in luck. There’s a slew of marketing and revenue analytics tools geared at measuring historical lead generation and conversion rates and attributing past revenue to lead sources. But if you’re the CEO of a small to medium-sized tech startup, […]

Demand Generation Growth Architecting Scientific Forecasting

Are you missing your number or is someone over-forecasting?

In a perfect world, your company would hit its revenue projection every time. In a good-enough world, you’d hit it at least most of the time. Unfortunately, the current reality may not reflect either of those scenarios. Small Business Trends reports that in 2018, 46% of sales reps missed their quotas. According to Forbes, the […]

COVID-19 Demand Generation Growth Architecting Marketing Sales & Marketing Scientific Forecasting

The Perfect Storm Facing Post-Pandemic B2B Marketing Teams

For B2B marketers in 2021, a new mandate has become clear: Evolve or perish. As marketing leaders steer their ships through the turbulence of COVID-19, they’re encountering the sobering reality that there will be no return to business as usual, even after they get to calmer waters. Marketing teams may make it to the other […]

B2B Tech Mktg Community Marketing Trends

B2B Tech Marketing Community Weekly Newsletter: Nov 5, 2019

2019 NOVEMBER 5 FOCUS: “Marketing and Machine Learning – Use cases and how to stay ahead”: Thank you for subscribing to our newsletter. This week we are focusing on Machine Learning (“ML”) and the revolutionary impact it’s having on digital marketing, in particular. Many of you are busy practitioners, building pipeline or brands and may […]

ABM B2B Tech Mktg Community Scientific Forecasting

B2B Tech Marketing Community Weekly Newsletter: Oct 21, 2019

2019 OCTOBER 21 FOCUS: “Scientific Forecasting and ABM Trends”: This week we are focusing on “Scientific Forecasting” as well as some relevant ABM trends. Since the ability to accurately forecast is at the core of being able to ramp revenues predictably, we not only cited a few informative links below, but are also asking your […]

Scientific Forecasting

Scientific Forecasting – 4 of 4: Get buy-in

This is the last blog in our 4-blog series on Scientific Forecasting. In the previous blogs we discussed three major topics, i.e. cultural hurdles to forecasting, in-quarter corrective actions, and forecast types by forecasting time horizons. Once mastered, addressing these three areas will result in higher forecasting predictability. What looks easy, is however not so […]