Telling your story via videos has become the most effective format to drive interest and awareness online. See for example this great infographic by…
Post-COVID Growth: Do more with less – Automate digital marketing with a simple, low $ MarTech stack
As businesses are looking for ways to mitigate the impact of the pandemic, sales and marketing budgets have shrunk and the uncertainty around meeting…
2020 JULY 29 FOCUS: “Resuming growth on a reduced budget”: Welcome back to our newsletter. As the pandemic is taking its course, economic life…
By Jill Richards & Johannes Hoech Fellow CMO Jill Richards (link) and I continued our April 16 explorations around what and how B2B marketers…
2020 MAY 11 FOCUS: “Now what? Time to hustle again”: Welcome back to our newsletter. With 33 million having filed for unemployment and public…
By Jill Richards & Johannes Hoech There is no doubt that the COVID-19 pandemic has impacted people and businesses. Many of us are now…
2020 April 16 FOCUS: “B2B Marketer’s Survival Guide: Adapting to a Changed Landscape”: Welcome back to our newsletter. It seems people have begun to…
2020 MARCH 31 FOCUS: “Coping with COVID-19 – Practical ideas from around the world”: Welcome back to our newsletter. Obviously, things have changed, and…
The focus of our last two COVID-19 blogs has been on providing practical marketing advice and sharing fact-based approaches to dealing with the crisis….
We’re at the knee of the COVID-19 infection curve in the US with several thousand confirmed; new infections already announced this weekend (the date…