We’re quickly approaching the knee of the COVID-19 infection curve in the US, with several thousand confirmed infections likely to be announced by week’s…
Digital marketing techniques, like “Account-Based Marketing,” for example, heavily depend on high-quality content that can draw a crowd. Now, to stand out from all…
2020 FEBRUARY 10 FOCUS: “Precise market segmentation in the era of digital marketing”: Welcome back to our newsletter. This week, we’re continuing our exploration…
“Oh my,” you say, “not another blog about segmentation, something I know a lot about. I learned about market segmentation back in my Marketing…
2020 JANUARY 21 FOCUS: “Getting on the Analyst Firms’ Radar”: Thanks for continuing to subscribe to our newsletter in 2020. We’re picking things up…
Once technology startups close their first few enterprise deals and increase revenue to millions of dollars, they often want the analyst community to recognize…
2019 NOVEMBER 21 FOCUS: “Building a Winning Value Proposition”: Thank you for subscribing to our newsletter. This week we are focusing on new tools…
Whenever we meet a new company, one of the first questions as we get to know them is, “what’s your value proposition?” or more…
2019 NOVEMBER 5 FOCUS: “Marketing and Machine Learning – Use cases and how to stay ahead”: Thank you for subscribing to our newsletter. This…
2019 OCTOBER 29 FOCUS: “ABM – Pro, Con and How-To”: Thank you for subscribing to our newsletter. This week we are highlighting a few…