2020 April 16 FOCUS: “B2B Marketer’s Survival Guide: Adapting to a Changed Landscape”: Welcome back to our newsletter. It seems people have begun to…
2020 MARCH 31 FOCUS: “Coping with COVID-19 – Practical ideas from around the world”: Welcome back to our newsletter. Obviously, things have changed, and…
The focus of our last two COVID-19 blogs has been on providing practical marketing advice and sharing fact-based approaches to dealing with the crisis….
We’re at the knee of the COVID-19 infection curve in the US with several thousand confirmed; new infections already announced this weekend (the date…
We’re quickly approaching the knee of the COVID-19 infection curve in the US, with several thousand confirmed infections likely to be announced by week’s…
Digital marketing techniques, like “Account-Based Marketing,” for example, heavily depend on high-quality content that can draw a crowd. Now, to stand out from all…
2020 FEBRUARY 10 FOCUS: “Precise market segmentation in the era of digital marketing”: Welcome back to our newsletter. This week, we’re continuing our exploration…
“Oh my,” you say, “not another blog about segmentation, something I know a lot about. I learned about market segmentation back in my Marketing…
2020 JANUARY 21 FOCUS: “Getting on the Analyst Firms’ Radar”: Thanks for continuing to subscribe to our newsletter in 2020. We’re picking things up…
Once technology startups close their first few enterprise deals and increase revenue to millions of dollars, they often want the analyst community to recognize…