In part 1 of this blog we talked about the need for marketing to justify the detailed ROI and spend efficiency and effectiveness of…
A few weeks ago, I was invited to a networking dinner for Silicon Valley technology CMOS; we had come to listen to a well-known…
You probably never heard of “Growth Architecting,” and so you may be reading this thinking, here we go, yet another concept or acronym, and…
September is the new January Most people think of January as the time of change and the time of new beginnings, but for B2B…
One July 4th we had our annual BBQ – as every year, it was a nice opportunity for us to get together since we’re…
Creating good content is tough. Really tough—especially when you’re trying to meet B2B demand generation deadlines. How many of us have created me-too pieces…
Emotions are powerful and the biggest emotional motivator of all is fear. There are two types of fear. The first is real. It gets…
Recently, I spent some time in Manhattan. This was after a long absence since my Business School and McKinsey days in the late 1980s….