!Last night I went to another CMO networking dinner, which turned out very informative. Put on by the Cybersecurity Marketers community; the sponsor was…
This is the last blog in our 3-blog series on aligning sales and marketing, with the previous blog having started getting into the issues…
This is the last blog in our 4-blog series on Scientific Forecasting. In the previous blogs we discussed three major topics, i.e. cultural hurdles…
This is blog no. 3 in our 4-blog series, with the last blog having started getting into the issues needing to be addressed when…
This is blog no. 2 in our 4-blog series about Scientific Forecasting. In the last blog we talked about why managing expenses to the…
In part 1 of this blog we talked about the need for marketing to justify the detailed ROI and spend efficiency and effectiveness of…
A few weeks ago, I was invited to a networking dinner for Silicon Valley technology CMOS; we had come to listen to a well-known…