By Jill Richards & Johannes Hoech Fellow CMO Jill Richards (link) and I continued our April 16 explorations around what and how B2B marketers…
By Jill Richards & Johannes Hoech There is no doubt that the COVID-19 pandemic has impacted people and businesses. Many of us are now…
We’re at the knee of the COVID-19 infection curve in the US with several thousand confirmed; new infections already announced this weekend (the date…
“Oh my,” you say, “not another blog about segmentation, something I know a lot about. I learned about market segmentation back in my Marketing…
Emotions are powerful and the biggest emotional motivator of all is fear. There are two types of fear. The first is real. It gets…
Recently, I spent some time in Manhattan. This was after a long absence since my Business School and McKinsey days in the late 1980s….
The number of marketing professionals proficient in marketing automation and ABM is surely greater than those that identifiably advertise an official credential or deep…
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