By Jill Richards & Johannes Hoech Fellow CMO Jill Richards (link) and I continued our April 16 explorations around what and how B2B marketers…
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By Jill Richards & Johannes Hoech There is no doubt that the COVID-19 pandemic has impacted people and businesses. Many of us are now…
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We’re at the knee of the COVID-19 infection curve in the US with several thousand confirmed; new infections already announced this weekend (the date…
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“Oh my,” you say, “not another blog about segmentation, something I know a lot about. I learned about market segmentation back in my Marketing…
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Emotions are powerful and the biggest emotional motivator of all is fear. There are two types of fear. The first is real. It gets…
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Recently, I spent some time in Manhattan. This was after a long absence since my Business School and McKinsey days in the late 1980s….
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