As the economy is becoming more challenging, known how produce more sales pipeline with fewer resources is key to B2B startups' success now.
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We’re all familiar with stats around how many startups don’t hit their annual revenue targets. For example: InsightSquared recently reported that “68% of [B2B]…
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NOTE: This is a partner blog created in collaboration with its primary author, Philippe Bouissou, Ph.D., Managing Partner of Blue Dots Partners LLC, a…
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For B2B marketers in 2021, a new mandate has become clear: Evolve or perish. As marketing leaders steer their ships through the turbulence of…
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This is the last blog in our 3-blog series on aligning sales and marketing, with the previous blog having started getting into the issues…
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