2020 SEPTEMBER 12 FOCUS: “More B2B pipeline and lower budget”:

Welcome back to our newsletter. In a recent online survey, we asked two simple questions of B2B sales and marketing professionals: 1) Since Covid-19 hit, have your lead goals gone up or down, and 2) have your budgets gone up or down?

The results of that survey are shown in the featured graphic at the top of this blog.

Chances are your situation is the same. How do you produce more with less, esp. since it has become more challenging to convince prospects to part with their money? So, today’s issue highlights recent, pragmatic articles for practitioners that focus on simple, quick-to-turn-on approaches for B2B marketers to build more pipeline.

Practical tools and tips for B2B marketers to generate leads asap:

• Low-cost marketing stacks to maximize productivity:
  • “Automating digital marketing with a simple, low $ MarTech stack” – Link
  • “How to HubSpot If You Have Little Money” – Link
  • 40 of the Best Sales Prospecting Tools for 2021 – Link

• Using LinkedIn for B2B lead generation:
  • Low $ demand generation with practical LinkedIn tools: Link
  • Publish native video on LinkedIn:
    • “6 High Performing Video Content Options for LinkedIn” – Link
    • “Telling your story via video” on LinkedIn – Link
    • “How to Make Viral Videos for LinkedIn in 15 Minutes” – Link

• LinkedIn Advertising:
  • “MetricTheory – THE ULTIMATE GUIDE TO LINKEDIN ADVERTISING” – Link

UPCOMING EVENTS AND WEBINARS

• Now April 14 -15, 2021: Topo Summit 2020”; Register here

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We wish you a safe and productive month; thank you,

Krishnan Natarajan
B2B Technology Marketing Community on LinkedIn
krishnan.natarajan@cybersecurity-insiders.com