So, this is our first B2B TECHNOLOGY MARKETING NEWSLETTER. We hope you will find it useful.

2019 OCTOBER HIGHLIGHTS – Focus: “MarTech Trends and Techniques”:

ABM and MarTech Industry Updates:

• Marketo & Engagio Founder Jon Miller’s predictions for marketing’s next challenge; a long but good read – Link
• Scott Brinker: MarTech is now a $122B market with strong growth in outsourced solutions – Link

B2B Social Marketing Trends: Short Podcasts and Videos

• B2B podcast listening stats and useful podcast authoring tools recommended by Product Hunt – Link
• LinkedIn’s seminal blog that popularized how B2B video content on social connects with communities and creates leads – Link

Pipeline Management: Topo on “A Proven Approach for Handing Off SDR Qualified Leads to Sales” – Link

UPCOMING EVENTS AND WEBINARS:

NOV 7: “Open Mobile & Digital Experience Summit” focused on digital and mobile marketing | Register at Link

Since this is our first newsletter, please send us your comments and improvement suggestions. We wish you a great week; thank you,

Krishnan Natarajan
B2B Technology Marketing Community on LinkedIn
krishnan.natarajan@cybersecurity-insiders.com