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Case Study Demand Generation Marketing Marketing Trends RevCO & Revinar Events Sales & Marketing Startup

RevCO – The Impact of AI on Marketing

Revenue Collective event on Oct 6 2023 Treasure Island Museum, Woods Beer October 6, 2023 Boris Valkov, CEO of Lace.ai, presented on the challenges of marketing to prospects who are suffering from information overload. Email, chat, and meetings generate lots of information, and the most important information (what is said and decided in calls and […]

Demand Generation Marketing Precision Segmentation Sales & Marketing Value Proposition

2024 Growth: Laser-Focused Prospecting with Clear Value Propositions

NOTES: This is a partner blog created in collaboration with Laura Flowerree, Co-Founder of Telemetry, a Premonio partner. Telemetry provides investment firms and B2B companies with data science-enabled and easy to use talent insights to accelerate decisions, ranging from asset and customer sourcing to commercial diligence and competitor benchmarking. This new blog deep dives into […]

ABM Content Marketing Demand Generation Marketing Marketing Trends

Insights from TechCrunch’s B2B “Enterprise Marketing Masterclass”

I recently attended a TechCrunch B2B Enterprise Marketing Masterclass webinar, expecting a profound exploration of new insights and experiences. However, the event took an interesting turn, offering a unique format through taped interview snippets with notable CMO athletes that I found very useful. Here’s a concise overview of the key takeaways from the session: April […]

Demand Generation Management Marketing Precision Segmentation Sales & Marketing

Leveraging demand gen spend … Are you using an anvil or a feather?

“Give me a place to stand, and a lever long enough, and I will move the world” (Archimedes) Since the recent, 2022 slowdown of the tech economy, the pressure on every B2B marketing team to build a scalable marketing spend engine has been growing intensely, where most are being asked to generate a lot more […]

Content Marketing Marketing Marketing Trends Technology

Making practical use of Regenerative AI in sales and marketing

Regenrative AI is a rapidly growing technology that is being used in many areas of our lives, including speech recognition and marketing chatbots. In San Francisco, where I recently encountered a self-driving car, it is becoming increasingly evident how AI is becoming a part of our daily lives. One AI tool that stands out from […]

Demand Generation Growth Architecting Marketing Precision Segmentation Value Proposition

Verticalized Messaging at Scale – Key to Effective Digital Lead Generation

There’s a story that small- to mid-sized startup CEOs love to tell about the early days of their business: The story of the CEO, alone with nothing but a laptop and a phone, dialing lead after lead after lead until, finally, enough business is inked for the company to start growing legs. Chances are you’ve […]

COVID-19 Demand Generation Growth Architecting Marketing Sales & Marketing Scientific Forecasting

The Perfect Storm Facing Post-Pandemic B2B Marketing Teams

For B2B marketers in 2021, a new mandate has become clear: Evolve or perish. As marketing leaders steer their ships through the turbulence of COVID-19, they’re encountering the sobering reality that there will be no return to business as usual, even after they get to calmer waters. Marketing teams may make it to the other […]

Content Marketing Demand Generation LinkedIn Marketing Value Proposition

The end-to-end DIY video cookbook

Videos help businesses get 66% more qualified leads according to Renderforest. According to HubSpot, you may be able to increase conversion rates by over 80% if you add a video on your landing page. If you’re looking for an easy-to-execute approach to producing videos as part of your digital marketing strategy in 2020 and 2021, […]

Content Marketing Demand Generation LinkedIn Marketing Value Proposition

Telling your story via video: How to easily create, edit, and promote native video content on LinkedIn

Telling your story via videos has become the most effective format to drive interest and awareness online. See for example this great infographic by Renderforest with some compelling stats highlighting the benefits of video over other content formats. The problem is, who has time or budget to create a series of videos? So we wanted […]

COVID-19 Demand Generation Marketing Marketing Trends

“B2B Marketer’s Survival Guide: Adapting to a Changed Landscape” – Webinar Video & Presentation

By Jill Richards & Johannes Hoech Fellow CMO Jill Richards (link) and I continued our April 16 explorations around what and how B2B marketers should cope with the impact and aftermath of COVID-19 (read that blog here). Today we presented the follow-on webinar to Dennis Shiao’s “Bay Area Content Marketing” Meetup group (link is here) […]

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